The player promises section only applies to those players at your club. The only way to make a promise is to respond to something that a player has said. For example, I purchased Samir Nasri recently. I then got a media interaction message saying that Marco Marin was unhappy at the competition for first team places in my team. I used the response "You are still a part of the first team plans" to reassure him, and then on his profile, under manager promises, it said "Has been promised first team football", or something along those lines.
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