I have been playing as Everton with average success, using my own tactics. I can run around 10th/11th all season with the odd 10 games unbeaten/without winning.
My main problem is that I concede so many goals (Average about 2 per game) from inocuous crosses. Situations where their wide midfielder, who is marked just plays a diagonal ball into the area, to be met by their striker, who is marked and they score. I've got my centre backs on tight man marking and my midfielders on zonal.
It just seems so frustrating as you aren't getting any feedback from the 2d mode. It's not like there is something I can spot there and change. The crosser is marked and the striker is marked, yet they score with almost monotonous regularity. My CD's are the likes of Yobo and Lescott so they are no mugs in the air.
Any suggestions, other than to buy better players?