It's a sad reflection when players, clubs, etc... get so upset over image rights that they won't license or permit the use of their "name" or "image rights" in a game.
In the "age of the claim", it's also sad if a player were to sue a company like SI for damages for "emotional trauma" caused if a fictional comment was made about them in the game.
It would be nice for the media side to be beefed up in the future releases, but realistically, SI will always have to tread carefully.
I can only see the "rights" issues getting tougher in the future, with individuals and organisations refusing to allow use of their "name", "brand" or "image", unless they're paid for the privalige of course.