In-Match tactical considerations
1. Check what your possession is like after 10 minutes. It should be at least 53%... This means you are controlling the game. If it gets to 55% in favour of the AI it means your tactic is not working and you need to make changes sooner rather than later.
Switch from your home to your away tactic if this is the case and vice versa if you are playing away.
2. Take stock of the situation at half time? Are you winning? If you are and possession is good stay with what you are doing.
If you are behind look at your squad and see if there are any weak spots... Someone with a 5 or 4 would be a good candidate to sub out at this time.
3. The 60 minute mark is another time to take stock of your situation. Even if you have to pause the game momentarily to check possession and players health do so and if need be make necessary substitutons. Always try to leave one sub on the bench in case of an injury and make sure you use your other subs thoughtfully.
4. At the 70th minute of a game switch over to the formation page and look at what the AI's formation is. If you are winning by a goal this is a crucial step as from anytime from now onwards the AI is likely to change to a 4-2-4.
As SOON AS YOU SEE THIS you need to make a tactical change yourself... a shut up shop response... I personally recommend the shut up shop tactic that can be found in here:
http://community.sigames.com/eve/for...7/m/4422073592
This is an excellent counter attacking tactic created by 'The Next Diaby'. It maintains an extrememely defensive mentality but also counterattcks the weaknesses of a 4-2-4 and will often snatch you goals.
5. If you get to the 75th minute and are trailing by 1 or 2 goals then it is time to get serious and full on attack. You have nothing to lose so launch a 4-2-4 against the AI. The best I have seen that implement this is WWfans Bludgeon tactic here:
http://community.sigames.com/eve/for...7/m/4982046692
You don't need to tweak this just change to it and hope for the best. I find it has about a 50% success rate which is better than just giving up and losing.
The important thing to remember is that if you score you need to look at what the AI does in repsonse. If he doesn't respond stay on it and look for a winner. If however he changes to a 4-2-4 tactic then you need to also change immediately to the shut up shop tactic which is your best chance at holding out for a draw or even sneaking a winner.
6. At the end of the game look at your possession and shots on target. At least 53% possession is what you want to see and hopefully this translates into shots on goal.
I hope this helps you. I use this strategy and have lots of success withit. I have started games with 45% and a goal down very quickly but have ended up tactically outclassing my opponant by acting and reacting to the situation and not just being a passive watcher of it.
Good luck.