There are different challenges, chumpmanager.
I took over at Rouen in French National. I got a 700k transfer kitty. But...
1. I'm expected to challenge immediately and the squad is pants.
2. The club rep is poor and good players aren't interested.
3. The chairman, knowing the rep is poor, "requested" I sign a high-profile player. My scouts actually turned up a 36yo former French international (which was a shock in itself) who would have been perfect, but he turned us down flat. The chairman then got all upset that I hadn't signed a high rep player when the window closed.
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