Uhh... I can't really think how to explain this.
It's not about who wins it or how the winner's reputation is turned after. Basically, I guess you could say it's like a score multiplyer in pinball. Where the person who wins it will get extra reputation based on what the number is. For example, an unknown kid won't be the world's most recognised player overnight just because he won the player of the year. It'll give him some extra street cred, I guess, as in more people will know him, his transfer value will go up slightly etc.
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