Well, I always start a new game of FM with Liverpool and this time has been no different.
I am familiar with the players and I find it is a great way to ease myself into the game.
Conversely after a few years into my first game, I never choose Liverpool again. I think it is simply that I just hate having to sell players ingame that I feel some loyalty too in the real world.
At this stage I simply go for a random championship/league one side.
I also start the game in March the following year (using the Swedish league to get the option) because I feel it is more realistic to replace a manager mid-season. I will almost always go with a relegation struggler.