It's always been a fact of life on FM that if you want to buy off the AI, then you have to pay over the odds. For some reason, it seems that offering double the value will generally reward you with the chance to talk to the play. not always, obviously, but often. If your target is worth £1m, and you have £10m to spend, no problem. If your target is worth £10m, then you may well have a problem. the fact that the AI will generally offer less than what your man is worth is also something that has been that way since FM05, and still needs fixing.
Finally, it's spelt "ridiculous", not "rediculous"