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That's the one (we sell it for £599 but we sell to retail outlets, not to the general public).
As for paying a bit more. There can be a marked difference in quality between TV's. We had a stall at an exhibition last year, and we had a Sony, Panasonic and Sanyo all in close proximity to each other and you could see the difference really easily between the Sony/Panasonic and the Sanyo (which was awful!).
On the other hand, there can be a degree of snobbery in AV equipment, which means that the needs of an average punter are forgotten and they're told they must go higher-end. An average customer may be happy with a half-decent mid-range TV like a Samsung or LG. Quality won't be as good as for the likes of Sony and Panasonic but, it may be good enough for you.
I guess it's like anything else - you need to find a budget, then get the best balance for your requirements based on that. Unlike a lot of things you do often get what you pay for when it comes to TV's but that doesn't mean there aren't great bargains in the cheaper models.
Just had a look through the models we sell, and our ratings/recommendations and that Panasonic is definitely the best one for quality/price balance imo.
The best comparable model we have is the Sony Bravia KDL-32U2000. Same price but not as good in our (company I work for) opinion.
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