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Virgin 1, the general entertainment channel that aims to take on Sky One, will launch on October 1.
Virgin Media has been on a commissioning and acquisition spree ahead of the launch, buying up The Riches, starring Minnie Driver and Eddie Izzard; The Sarah Connor Chronicles; the Star Trek franchise; and Crime Invasion: Britain's New Underworld, which looks at the rise of foreign gangs in UK organised crime.
The channel will be available on Freeview, satellite and cable and Virgin Media's catch-up TV, previews and exclusive content will also be available online.
Jonathan Webb, the managing director of Virgin Media Television, has described the aim of Virgin 1 as "liberating viewers from the linear schedule".
Virgin Media TV recently unveiled the brand identity for the channel. Its logo has been designed around the concept of "reclaiming red", aiming to cash in on the "colour forever associated with the iconic Virgin brand".
The logo will be used in all upcoming marketing and advertising including on-air promotional idents.
The idents will show the "magnetic" force of the red Virgin 1 logo in drawing in other red objects such as telephone boxes and ketchup bottles.
This will start slowly, but as programme acquisitions grow, should become a viable opponent to Sky 1.
Virgin 1 to Launch on 1st of October 
Linear Mode
