Once again, it comes down to the old chestnut.
People in [insert industry] don't understand that the idea isn't to minimise piracy, it's to maximise sales.
If the heavy handed anti piracy techniques puts a single paying customer off buying your product, but doesn't convince any pirates to actually buy it rather than forgoing the experience, you lose out, despite cutting piracy. If your softy softy approach encourages would be pirates to buy your product instead, despite also encouraging even more people who wouldn't have even considered your product before to pirate it, you've made a gain.
Simple, no?
Well, try telling that to the RIAA, film industry or certain video game companies *cough*bioshock*cough*...
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