EA are pretty good at the moment though. Skate is one of the best games of the year, and their sports games are generally pretty solid these days - FIFA 08 is more than strong competition for PES.
Their business practices may leave loads to be desired (all those simpsons ads which suddenly appeared in Skate put me RIGHT off

), but it's not going to result in Mass Effect being any worse than it was going to be. I mean it looks rubbish to me but it's not the sort of game I like.