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When stars start rejecting pay in dollars its all over for the greenback. What next, kidnappers will want ransom in euros?
Quote:
The world's richest model has reportedly reacted in her own way to the sliding value of the US dollar - by refusing to be paid in the currency.
Gisele Bündchen is said to be keen to avoid the US currency because of uncertainty over its strength.
The Brazilian, thought to have earned about $30m in the year to June, prefers to be paid in euros, her sister and manager told the Bloomberg news agency.
However, Ms Bündchen, 27, declined to comment on her pay arrangements.
Last week the dollar hit long-term lows against the euro, the British pound and the Canadian dollar.
According to Brazil's weekly magazine Veja, when Ms Bündchen signed a deal to represent Pantene hair products, she demanded that the brand owner, Procter & Gamble (P&G), paid her in euros.
P&G was reported as saying that it could not comment on details of the contract.
More attractive
There are also reports that she will be paid in euros for a deal with Dolce & Gabanna to promote its The One fragrance.
"Contracts starting now are more attractive in euros because we don't know what will happen to the dollar," Patricia Bündchen told Bloomberg in September.
But the supermodel's agent in New York, Anne Nelson, denied that there are any special currency arrangements.
"When she works in Europe she gets paid in euros, when she works in the US she gets paid in dollars, when she works in Brazil she gets paid in reias and so on," she said.
She also pointed out that Ms Bündchen lives in New York and so needs US dollars.
'Still negative'
Last month, billionaire investor Warren Buffett said that he was not confident about the strength of the dollar.
"We are still negative on the dollar relative to most other currencies so we bought stocks in companies that earn their money in other currencies," he said of his Berkshire Hathaway investment vehicle.
And Jim Rogers, a former investor partner of George Soros, told the BBC that if he was buying currency now it would be the Chinese renminbi, the Japanese yen and the Swiss franc and not the US dollar.
The dollar has slipped amid US interest rate cuts which have been trimmed to 4.5% after standing at 5.25% in September.
This means that investors are looking to buy other currencies that will give a higher rate of return.
Yeah pretty much a lot of countries in the last year or so have untied their currencies from the dollar, and going more with the Euro and £. Doesn't mean the dollar is under any significant demise though, for now.
11-06-2007, 07:59 PM
It's official. The dollars demise is here. Post #5
It's official. The dollars demise is here. 
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