retired_katie14

You only thought you'd forgotten, when really you bought 20 Dairy Milk's without realising why.

Ventil

It's not about making you go out and buy chocolate.

retired_princesspouty

I never realised I was so suggestible!

retired_maggie123

Exactly my thoughts on the matter, but you have a point Docker it gets people talking about it so wp Cadbury!

Although whether it'll make them buy a dairy milk the next time there at the shops who knows?

retired_navy0614

Uh, that's what people have been banging on about? Oh dear.

retired_katie14

Saw it for the first time last night.

Didn't seem partoicularly noteworthy tbf, but I had the sound on mute so that might have taken the effect away somewhat.

retired_princesspouty

Is that what you tell your clients?

"Of course your sales haven't gone up - it's not about that. Loads have people have downloaded it though".

Ventil

*Crash course to advertising ahead*

There are two keep types of advertising:

1. Flogging something, be it a new product trying to find a foothold or an existing sale/ sales situation that is being continued.
2. Reminder advertising.

The first set are all brash and normally quite shouty about what's on offer (DFS, "New and Improved" washing powder etc). These you will see more often as they get them out there to remind you all the time about what's on offer.

The second set is all about retaining and improving market share. This is the home of the clever ad, they don't need to shout about how good their product is, as it is already selling.
What they need to do now is to make sure that you remember their product over a competitors or just to keep you reminded that they're out there.

The Gorilla advert falls squarely into set 2.

retired_princesspouty

Well it was good timing as I'd nigh on forgotten about Cadburys.



*BOOOOOMMMMM*

Ventil

Is that what you tell your clients?

"Of course your sales haven't gone up - it's not about that. Loads have people have downloaded it though". </BLOCKQUOTE>

Yup.

See above for reasons.