| » Stats |
Members: 103,356
Threads: 84,986
Posts: 1,031,253
Top Poster: Karky (9,545) | | Welcome to our newest member, ankkaewrae | |
If you register for free, you will be able to post threads, vote on polls and lots more. If you have problems with the registration or logging in, please contact the administrator.
 | |
09-17-2007, 03:10 PM
|
Cadbury's Gorilla advert Post #11 | | Newb
Join Date: Oct 2007
Posts: 0
Rep Power: 0 |
You only thought you'd forgotten, when really you bought 20 Dairy Milk's without realising why.
|
| |
09-17-2007, 03:11 PM
|
Cadbury's Gorilla advert Post #12 | | Joe Blow
Join Date: Oct 2007
Posts: 3
Rep Power: 0 |
It's not about making you go out and buy chocolate.
|
| |
09-17-2007, 03:11 PM
|
Cadbury's Gorilla advert Post #13 | | Newb
Join Date: Oct 2007
Posts: 0
Rep Power: 0 |
I never realised I was so suggestible! |
| |
09-17-2007, 03:12 PM
|
Cadbury's Gorilla advert Post #14 | | Newb
Join Date: Sep 2007
Posts: 0
Rep Power: 0 | Quote:
Originally posted by Retro:
I only saw it for the first time on Friday... my semi-p1ssed recollection was that it gave the impression it was going to be something deep-and-meaningful - then became a gorilla playing drums.
I've forgotten what the product was until I saw this thread so it can't have been that good.
| Exactly my thoughts on the matter, but you have a point Docker it gets people talking about it so wp Cadbury!
Although whether it'll make them buy a dairy milk the next time there at the shops who knows?
|
| |
09-17-2007, 03:14 PM
|
Cadbury's Gorilla advert Post #15 | | Newb
Join Date: Oct 2007
Posts: 0
Rep Power: 0 |
Uh, that's what people have been banging on about? Oh dear.
|
| |
09-17-2007, 03:15 PM
|
Cadbury's Gorilla advert Post #16 | | Newb
Join Date: Oct 2007
Posts: 0
Rep Power: 0 |
Saw it for the first time last night.
Didn't seem partoicularly noteworthy tbf, but I had the sound on mute so that might have taken the effect away somewhat.
|
| |
09-17-2007, 03:17 PM
|
Cadbury's Gorilla advert Post #17 | | Newb
Join Date: Oct 2007
Posts: 0
Rep Power: 0 | Quote:
Originally posted by Docker:
It's not about making you go out and buy chocolate.
| Is that what you tell your clients?
"Of course your sales haven't gone up - it's not about that. Loads have people have downloaded it though".
|
| |
09-17-2007, 03:22 PM
|
Cadbury's Gorilla advert Post #18 | | Joe Blow
Join Date: Oct 2007
Posts: 3
Rep Power: 0 |
*Crash course to advertising ahead*
There are two keep types of advertising:
1. Flogging something, be it a new product trying to find a foothold or an existing sale/ sales situation that is being continued.
2. Reminder advertising.
The first set are all brash and normally quite shouty about what's on offer (DFS, "New and Improved" washing powder etc). These you will see more often as they get them out there to remind you all the time about what's on offer.
The second set is all about retaining and improving market share. This is the home of the clever ad, they don't need to shout about how good their product is, as it is already selling.
What they need to do now is to make sure that you remember their product over a competitors or just to keep you reminded that they're out there.
The Gorilla advert falls squarely into set 2.
|
| |
09-17-2007, 03:24 PM
|
Cadbury's Gorilla advert Post #19 | | Newb
Join Date: Oct 2007
Posts: 0
Rep Power: 0 |
Well it was good timing as I'd nigh on forgotten about Cadburys.
*BOOOOOMMMMM*
|
| |
09-17-2007, 03:24 PM
|
Cadbury's Gorilla advert Post #20 | | Joe Blow
Join Date: Oct 2007
Posts: 3
Rep Power: 0 | Quote:
Originally posted by Retro:
<BLOCKQUOTE>Originally posted by Docker:
It's not about making you go out and buy chocolate.
| Is that what you tell your clients?
"Of course your sales haven't gone up - it's not about that. Loads have people have downloaded it though". </BLOCKQUOTE>
Yup.
See above for reasons. |
| |  | | | Thread Tools | | | | Display Modes | Linear Mode |
Similar threads to Cadbury's Gorilla advert | | Thread | Thread Starter | Forum | Replies | Last Post | Best Advert EVER?
Best Advert EVER?: I'm hoping this thread brings up some really old... | micmania1 | The Pub | 4 | 09-10-2008 03:23 AM | Old fm advert
Old fm advert: Hda some people at my school wanting me to show... | Unrealgod | Football Manager | 9 | 11-20-2007 09:11 AM | New ipod advert?
New ipod advert?: Who sings the song on it?
I thought it was... | Jorg | The Pub | 10 | 09-16-2007 03:18 PM | Ronaldinho Advert.
Ronaldinho Advert.: http://www.youtube.com/watch?v=xRiYt8KUEp8 | Dazaldinho | General Photoshop Board | 7 | 01-12-2007 11:26 AM | advert.interface
advert.interface: http://www.deviantart.com/deviation/45810444/
... | Dtunam | Supersized Runway | 4 | 01-03-2007 08:08 PM |
Other threads in forum The Pub | | Thread | Date | Thread Starter | Replies | Last Post | Advice regarding a cheque
Advice regarding a cheque: Evening.
I've got a cheque from my college...
| 11-16-2007 | Matt Jones | 8 | 11-16-2007 08:05 PM | The SI Community (Chat Room)
The SI Community (Chat Room): Good morning ladies !
Just a quick question...
| 10-19-2007 | SonYouWantMeToSignYourShirt | 2 | 10-19-2007 04:24 AM | Amateur Porn - More4 11:00pm - 12:05am
Amateur Porn - More4 11:00pm - 12:05am: Got your attention then :)
Will watch...
| 09-28-2007 | Matthew Le God | 8 | 09-29-2007 12:44 AM | pharmacy law book?
pharmacy law book?: Just started 3rd year pharmacy and i am doing a...
| 09-25-2007 | halfeatenapple | 12 | 09-25-2007 05:36 PM | Calling all Guitar Players
Calling all Guitar Players: Sorry if this is waaaaaay other interest.
I...
| 01-23-2004 | Rich | 7 | 02-15-2004 10:44 PM | | » Online Users: 31 | | 0 members and 31 guests | | No Members online | | Most users ever online was 2,128, 07-21-2008 at 08:27 PM. | |
All times are GMT +1. The time now is 05:43 PM.