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Yahoo & Adobe set to pee people off with more intrusive advertising.
Quote:
Yahoo has reached a deal to start running advertisements in Adobe's popular PDF document-reading format.
The service will allow publishers to make money by including adverts linked to the content of a PDF document in a panel at the side of the page.
It is Yahoo's latest way of expanding the places it can advertise online following deals with the auction site Ebay and the cable TV group Comcast.
The advertisements will not appear if the PDF document is printed.
It is the first time that Adobe has allowed dynamic adverts into its PDF (Portable Document Format) files.
Dynamic adverts can be changed for particular audiences or rotated to make sure that a particular user never sees the same advertisement twice.
PDF files can be created by a range of software and can then be read by people who have a PDF reader, such as Adobe's Reader.
The PDF format has proved popular with both companies and home users, and has been used to produce large reports and shorter newsletters, as well as preparing documents for printers.
Hopefully the publishers of the documents can choose to opt out of having adverts in them and will actually opt out.
11-29-2007, 12:41 PM
Yahoo & Adobe set to pee people off with more intrusive advertising. Post #2
Originally posted by Tim Madisun:
The PDF format is both slow and cumbersome, yet so many people insist on using it. I reckon adverts will make them even more annoying.
Good work, Adobe :thup:
What's the alternative?
11-29-2007, 01:03 PM
Yahoo & Adobe set to pee people off with more intrusive advertising. Post #4
The way that most people use PDFs is akin to a graphic file, hosting a map or directions etc. Either make a very simple web page to host it, or use a jpeg.
Obviously this is my experience of seeing PDFs used in pointless scenarios, and I'm sure that most people will tell me that I'm wrong and should kill myself ffs.
But still, my experience - people use PDFs because they have no clue as to the alternatives.
11-29-2007, 03:20 PM
Yahoo & Adobe set to pee people off with more intrusive advertising. Post #6
Originally posted by Tim Madisun:
The PDF format is both slow and cumbersome, yet so many people insist on using it. I reckon adverts will make them even more annoying.
Good work, Adobe :thup:
If you mean the Adobe Reader itself is slow you should move the contents of the plug_ins folder into the optional folder wherever you have it installed. Should be pretty quick once you do that.
Yahoo & Adobe set to pee people off with more intrusive advertising. 
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