Different people choose different clubs for different reasons.
Some ask Frank from the top-level and take whatever he comes up with, no matter team or country. Others (such as myself) let Frank pick a team in a said country, perhaps even with a said colour.
If we then play with a team for a fair amount of seasons we usually look up some pics and info about them. Every team is special in their own way. And the great thing about LLM is that you can turn them into whatever you want. Unless you get relegated and canned ofc