The P Diddy one seems silly and egotistical. Firstly, why would anyone, even a fan of his music if they exist, buy a perfume branded by a rap star. The catchline "A Life without Passion is unforgivable" is also ironic, so if we buy your crappy perfume that means we're sudddenly gonna live a life with passion? We're not just going to dump more money on P Diddy's undeserving self. Also the girl in the ad seems pointless.
Worse is the perfume ad on the back of FourFourTwo one month, YSL for men, with a picture of Olivier Martinez. Seriously, do they really think readers of FourFourTwo would spend egerious amounts of money on a perfume just because they put an ad there? I mean put a gorgeous half naked female model and I may think about it for a second, wont buy it mind you, but Olivier Martinez? He's famous for what, banging Kylie and starring in a movie about infidelity.
/rant
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