Ok, was sort of a bad joke but I'm serious though.
My supposedly better strikers aren't doing too good on them, but Campbell has great percentage on 1-1's. Sometimes bagged even 6 goals one match at championship and scored near 50 goals for me that season. Now on premiership he averages over goal per game and is looking very consistant. He just doesn't shoot it at goalie most of the time, but does few sidesteps and moves or just shoots it with power to top corner. One of his 'prefered moves' is "shoots with power".
Really no idea what makes him so good, I myself never use editor to look at players hidden stats because it kind of would ruin it to me because I don't want to know.