To be honest the Crawley team is OK but they start with -10 points due to financial problems.
There is one player Tony Scully who is on crazy wages at the club and it is tempting to get rid of him but keep him as he is a very good winger. Of course there are a few very poor players but in the first season I like to keep everyone.
Basically it all about the 4 players you can get in on loan.
WestHamRob mentioned he was able Torre from Pompey and Ephraim from West Ham on loan in his first season. If you can get these two players you will easily have the best two strikers in the league. Midfield is where the game will be one in this league. Blackburn who is at Crawley is a first team starter and I still have him as a very useful back up player in the Championship.
I always get Compton from Pompey as my attacking central midfield player. You can get him on loan no problem and I have been able to sign him for free after the first season.
Defence is also not that bad but I like to get good defender in on loan. I normally get Roberts from Pompey(again) who I sign on a free at the end of the season.
One tip I will give you is when the season is running and you want to buy you loan players. Don't do what I did and just offer them a contract as you will have to pay a compensation fee to their club if they are under 24. Just offer the club zero and most of the time they will take it.
If you are lucky to get any more spend it on youth players 18 and under as you move up the league you will be able to sell these players for good money.
Anything else you want to know just ask